Draft status: This operating policy is intended to establish a clear ethical baseline. Campaign-specific disclosure language should be reviewed against the current rules of the relevant platform, regulator, jurisdiction, and written agreement.
Last updated: August 21, 2026
Core Standard
Material relationships should be disclosed clearly, prominently, and in a way ordinary viewers can understand. The goal is to protect audience trust and prevent a sponsorship, gift, affiliate relationship, discount, payment, or other benefit from being hidden or ambiguous.
Gifted Products
A gifted product does not purchase a positive opinion. Creators should remain free to evaluate the product honestly, decline coverage, or explain relevant limitations. Product delivery alone should not be presented as a guaranteed published review unless the parties separately agree to defined paid deliverables.
Paid Campaigns
Paid integrations should be disclosed in the content itself and through any applicable platform disclosure tools. A disclosure should appear close enough to the endorsement that viewers are likely to notice and understand it before acting on the recommendation.
Affiliate Relationships
When a creator may earn a commission or other benefit from purchases or actions through a link, code, or referral, that relationship should be disclosed in plain language near the link or recommendation.
Editorial Independence
Brands may identify accurate product facts, required legal statements, campaign goals, and mutually agreed deliverables. They should not require a creator to make a claim the creator does not believe or conceal a material limitation that would make the endorsement misleading.
Approvals and Revisions
Campaign agreements should distinguish factual or compliance review from attempts to rewrite the creator’s honest experience. Revision limits, approval windows, prohibited claims, and cancellation rights should be defined before production begins.
Documentation
Primal Vibes Group LLC intends to document the commercial relationship, compensation structure, gifted products, disclosure expectations, content requirements, and campaign approvals as part of organized campaign management.
Platform and Legal Requirements
Creators and brands remain responsible for complying with applicable law, platform rules, contractual requirements, and industry standards. Requirements may differ by platform, location, audience, product category, and campaign format.
Questions or Concerns
Email hello@primalvibesgroup.com with disclosure questions or concerns, preferably before content is published.